UBS (CBM) Best MBA Program in India University Business School (UBS), Punjab University, Chandigarh - earlier known as CBM (Department of Commerce and Business Management!home.gif (2192 bytes)
University Business School, Chandigarh

 

 

 
 MBA Course Architecture

At UBS, the primary focus of our management programme is not to drill theories and concepts into young minds, but rather to widen the student's perpective. Our curriculum lays strong foundations by developing the logical and analytical skills of our students while ensuring holistic personality development-laying stress on intuitive power and business practice. 

 SEMESTER I

  SEMESTER II
  • Accounting for Decision Making
  • Economics for Management
  • Quantitative Methods & Management Techniques
  • Organisation Behaviour
  • Management for Organisation
  • Seminar on Business Communication
  • Seminar on Research Methodology 
  • Human Behaviour in Organisation
  • Workshop on Computer Data Processing
   TERM PAPERS AND SEMINARS
  • Corporate Macro Environment
  • Financial Management
  • Marketing Management
  • Human Resource Management and Industrial Relations
  • Marketing & Information Technology
  • Operations & Materials Technology
  • Summer Training & Viva Voce

 
  TERM PAPERS AND SEMINARS

  SUMMER INTERNSHIP (8 TO 10 WEEKS)
 SEMESTER III
COMPULSORY SUBJECT
Strategic Management

OPTIONAL SUBJECTS
Students select one of the following groups as major and one as minor. They are required to take four papers in the major group and two in the minor group.

GROUP A

Marketing Management

  • Advertising and Consumer Behavior
  • Sales and Distribution Management
  • Marketing Research and Product Management
  • Industrial and Rural Management
  • Marketing strategies and Management

GROUP B

Production And Technology Management

  • Advance Operation Research
  • Total Quality Management
  • Technology Management
  • Information Technology for Competitive Advance
  • Advance Production Management
GROUP C

Financial Management

  • Financial Engineering
  • Management Control System
  • Strategic Financial Management
  • Strategic Cost Management
  • Project Appraisal and Finance
 GROUP D

Human Resource Management

  • Organization Development
  • Manpower Planning and Performance Appraisal    
  • Negotiating Skills and Participative Decision Making
  • Training And Development
  • Labour and Legislation
SEMESTER IV
  1. Research Project & Viva Voice
  2. Group offered in third semester with any three papers out of the papers listed group wise  and two papers from remaining group.

GROUP A

Marketing Management

  • International Marketing
  • Marketing of Services
  • Logistics Management
  • Marketing Channels Management

 

GROUP B

Production And Technology Management

  • Computer Aided Design and Manufacturing  Management
  • Productivity Management
  • Business Process Engineering
  • Enterprise Resource Planning

GROUP C

Financial Management

  • Management of Financial Services
  • Investment Management
  • Corporate Tax Planning
  • Financial Statement Analysis
 GROUP D

Human Resource Management

  • Industry Relation and Labour policy
  • Labour Economics
  • Industrial Physiology And Sociology
  • Management of Discipline and Disciplinary Proceedings